Wednesday, August 26, 2020

Chemical Warfare in the Iran-Iraq War

Substance Warfare in the Iran-Iraq War party that doubted and misjudged the military. In favor of Iran, armed force was leveled out of Ayatollah Khomein, who was a strict devotee. These two characters on the two sides exploited the military and included the military in their own disparities. Military power assumed a urgent job in the flare-up of the war from the two sides. For example, Baathist arranged their military battle, and they had an uplifting mentality on themselves. As indicated by Iraqs, they alluded Iranians as one who needed strong initiative, and who needed extra parts for America-made hardware. Baghdad on the opposite side had well prepared and prepared powers, which made their resolve run high against Irans military including progressive Guard (Pasdaran) troops, who were driven by the strict mullahs with deficient military experience; the Iraqis could gather twelve complete motorized divisions outfitted with most recent soviet materials. By the late 1970s, the Iraqs had collected a multitude of 190,000 men, 450 airplane and 2,200 tanks (Hogendoorn 2008). The connection among Iran and Iraq crumbled in April 1980; when Iranian upheld Ad Dawah endeavor to kill Iraqi, outside clergyman Tariq Aziz. At the point when they neglected to kill outside clergyman they further went on and attempted another endeavor to kill the priest of culture and data, Latif Nayyif jasim. In response, the Iraqis quickly gathered together individuals and supporters of Ad Dinah and ousted to Iran a great many shias of Iranian cause. Saddam went further and requested the execution of assumed Ad Dawah pioneer Ayatollah Sayyid Muhammad Bagr as Sadr and his sister. Robison Grant accentuated that, on 22 September 1980 Iraqi contender streams that were utilized to assault nine unique Iranian bases off guard, expectation to devastate flying corps for the Iranians while on the very ground. During this period or second, there entered 6 Iraqi divisions of armed force and they traveled around 5 miles transversely the fringe having a place with Iranians on 3 fronts and finished pu involving 1000 square kilometers of Iranian domain, despite the fact that this endeavor didn't succeed the Iranian planes fought back by hitting deliberately pivotal targets near foremost Iraq urban communities. Following this, the war broke out and continued for a long time. The two sides in spite of being imported cutting edge battling machines, they had unpracticed and undeveloped staff to work and fix them. Therefore, they needed to search for different strategies, which were powerful thinking less about losses (Smart 2004). During the war, to maintain a strategic distance from rout Iraq chased out each encouraging weapon, this included creating of self-continuing offices to deliver militarily key amounts of concoction fighting operators. This introduced an answer for the majority of equally outfitted Basif and Posdoran. These weapons were independently fruitful when utilized on troop meeting zones and supporting ordnance. When doing disagreeable tasks, Iraq routinely upheld the assaults with profound flames and consolidated compound flames on forward safeguards, big guns positions, order posts, and sensible offices (Maritson 1984, 141). During this war, Iraq built up the capacity to deliver, store, and utilize concoction weapons. These weapons included G-arrangement rankle and H-arrangement operators. These weapons were based on different hostile weapons which incorporate flying bombs, rockets, war heads and mounted guns shells on the Al Hussein Scud rocket variation. During the war, Iraqi warriors assaulted Iran by dropping mustard-filled 500 kilogram and tabun-filled 250 kilogram, it is additionally noticed that, they likewise introduced shower tank on an obscure quantities of helicopters. Iran fruitlessly attempted to assault the osirak reactor on September 30, 1980 that had a place with Iraq. In light of Iranian rocket assault against Baghdad, Iraqi terminated 190 rockets against Iranian urban areas for a time of about a month and a half (Iraqi Scientist Reports on German 2003). The Iraqi aviation based armed forces, which comprised of around 28,000 soldiers, had a back from soviet and French airplane. The aviation based armed forces was partitioned into units of light planes, interceptors, warrior, transports, and helicopters. In spite of these substantial weapons, the Iraq didn't have proper measures to use these weapons to their most extreme. For example, most assault groups and all the aircraft units had been held to secure the royal residence. Likewise, they had lacking preparing, particularly pilots, and they got insufficient preparing in Soviet Union. Iraqis needed both objective examination and observation abilities. They additionally came up short on a practical order and to oversee framework for either close air hold up or on an incorporated air barrier (Grant 2003). In favor of Iran, its aviation based armed forces was supported by United States, where they got their preparation and help. For example, they were given by number of air creates which included, 166 f-5Es, 188 F-4D/Es and 77 F-14s. Iranians had uniquely around 77 air make committed to the strategic, the Iraqis who had 115 air make barrier. Iranians had fourteen devoted observation airplane, the Iranians appreciated the way that their airplane had propelled flight, and could convey keen bombs, and they had prepared pilots to fly them. Additionally, Iranian exploited being close to the fringe, in light of that the Iranians would have a simpler chance to arrive at their objectives, Stephen R. Shalom, The United States and Iran-Iraq War 1980-1988 Iran Chamber Society 1,2 (n.d). Taking everything into account, compound fighting of Iran-Iraq war of 1980-1981, was to a great extent filled by inside elements. It is remarkable that, despite the fact that there were outside impact, super powers, for example, Soviet Union and United state, they gave weapons which didn't support excessively. A valid example is in Iraq where they didn't have what it takes to utilize the weapons, along these lines making a bigger number of issues than it illuminated. It is because of this they needed to search for different approaches to apply, thus presentation of compound fighting. In this way, Iraq and Iran assumed a critical job in the ascent and encouraged the war for a long time.

Saturday, August 22, 2020

Choice of Major

Timon Igeria UNDERACHIEVEMENT IN THE UNIVERSITY IS AS A RESULT OF STUDENTS BASING THEIR CHOICE OF PROGRAM ON PRESTIGE. Presentation â€Å"There is, maybe, no school choice that is more intriguing, awful and rest-of-your life orientedâ€or disorientedâ€than the decision of a significant. † (St. John, 2000, p. 22) The effect of an off-base or right decision rises above past the learning fulfillment since it is associated with work security and employment fulfillment. One would anticipate that a researcher should pick a college program through broad research, intellectual dynamic and work of heuristics (pike 200) however sadly recounted proof has indicated this isn't the situation. Most understudies utilize strategies of uncertainty instead of psychological dynamic and ordinarily end up in an inappropriate program (Beggs ,Banthon, Taylor 2008). It isn't astounding then that Roese and Summerville (2005) refer to meta-explanatory proof that the most much of the time recognized life lament for Americans include their instructive decisions. The issue isn't just kept to America yet additionally to Kenya and the remainder of the world. Strain to pick a specific program in college might be inherent or extraneous . One of the most notable reasons why college researchers picked an inappropriate program is a direct result of renown which shows itself in diverse manners. Eminence is the regard and adoration that a person or thing has on account of the societal position or that which is appreciated and regarded in light of the fact that it looks extravagant and significant. Which job does eminence play in the determination of wrong college majors? How does this lead to underachievement? Impact of renown on the decision of school program Before characterizing a large portion of the decisions made by understudies on their college programs as â€Å"wrong†, it is not out of the question that we clarify on which parameters we are utilizing to do as such. The differentiation between a good and bad program can be clarified utilizing Holland’s hypothesis (Holland, 1985). Holland’s hypothesis joins mental variables (understudy characters) with sociological elements (qualities) of scholastic orders to make a model of individual ecological fit. As indicated by Holland’s hypothesis, people can be characterized by character types which can be resembled to display conditions (which for our situation are the scholarly projects) . For instance, a pragmatist - an individual who inclines toward exercises including controlling machines-is most appropriate for a reasonable situation like building. Another part of Holland’s hypothesis shows that when there is congruity between a person’s characteristics and nature, he/she is probably going to thrive. From the data above we can construe that researchers whose character types don’t coordinate with their projects are in the â€Å"wrong† programs. How does renown add to this? Social distinction Social notoriety assumes a significant job in the determination of college majors. Top entertainers in the Kenya Certificate of Secondary Education (K. C. S. E) are confronted with a problem while settling on choices on which program to read for in the college. An understudy who performs well in the K. C. S. E might be influenced to picked a science related program in spite of his/her aesthetic character type. Aesthetic professions like expressions, English, music, dramatization and theater (Smart, Feldman and Ethington, 2000) are positioned humble by the general public. Research shows that the majority of the top performing understudies in the Kenya Certificate of optional school training end up in science related majors . Does this imply none of the understudies has a creative, venturesome, social or ordinary character type? A large number of the baffled understudies wind up changing their college majors subsequent to lacking interest. In one profession passage sorted out by Equity Bank, an understudy uncovered how she decided to seek after medication in light of social esteem (she had risen as the second understudy broadly in K. C. S. E) however wound up leaving the program for Business Communication following one year since that was the place her enthusiasm was. Family eminence An exploration by Jeri Mullins Beggs, John H. Bantham, Steven Taylor (2008) on the components influencing decision of school major demonstrated that not many understudies use profession arranging instruments and data look into while picking a program. Where do understudies get profession data to pick programs from? Numerous understudies depend on close to home sources which are biased by renown for data particularly guardians. What's more, a critical number of guardians would need their kids to seek after renowned projects which they needed to seek after yet didn't get the opportunity to do so . Guardians, in contrast to understudies, frequently see instruction as an interest in which they expect immense returns ( Nabeel, Conaty and To 1989, p. 252). To them, when their kid performs well in K. CSE, he/she ought to attempt a lofty significant like medication, designing and law. This will empower them to have effective vocations and return the ventures that were made. At the same moment, the guardians will be pleased about the courses chose in light of the fact that society loves the family. Most understudies who follow their parents’ decision wind up being disappointed with their projects and some even end and join other programs(often of a lesser cultural position). Profession and institutional notoriety Career eminence is another factor that influences the students’ vocation decision. The decision of a school significant assumes a basic job in deciding the normal future profit of the understudies. (Arcidiano, Hotz, Kang 2011). Numerous understudies pick a vocation dependent on the future winning streams related with it. Lofty vocations like medication, building, law, actuarial science and budgetary designing are related with higher future salary streams subsequently progressively liked. An understudy may pick an esteemed vocation which isn't in accordance with his/her capacities since it has a higher potential for monetary achievement. Professional stability and employment dependability are additionally basic factors in the decision of the school program. Coming up next was the reaction by an understudy with respect to her significant decision, â€Å"In picking a significant, I thought about how attractive the degree would be, and what city or zone I needed to be in. I needed a degree that I could go most anyplace and discover a job† (College Student Journal, 2008). In Kenya, a noteworthy number of the top understudies pick Medicine since it has been related with employer stability and strength over designing which is for the most part legally binding. The issue is more terrible in South Korea where the college picked is anticipated as the most elevated determinant of the pay that one will get (Changui Khan, 2004). In Kenya a few understudies bargain programs which fit their character types since they don’t â€Å"like† the college or grounds. Understudies would need to be related with the best positioned colleges. Most understudies who seek after majors on account of vocation monetary security end up disillusioned: there is no match with their characters. End Kenya needs the correct researchers to create it as it tries to accomplish its Vision 2030 objectives. Researchers who are scholastically adept, yet can likewise make even minded arrangements and advancements ready to advance the nation. The act of basing the decision of college program on glory is fanciful and ought to be debilitated . Understudies ought to pick programs dependent on their enthusiasm after serious research and re-appropriating. References 1. English Educational Research Journal distributed by Taylor& Francis Limited, Vol 33, No2 Apr 2007 2. Reasearch in Higher Education Vol 47, No7 (Nov, 2006) pp801-822 distributed by springs. 3. Understudy Journal, June 2008,Distinguishing the Factors Influencing College Student Choice of Major Jeri Mullins Beggs, John H Banthon, Steven Taylor (www. findarticles. com) 4. Tapscott, D. (1998). Growing up advanced: The ascent of the net age. New York: McGraw-Hill. 5. Roese, N. J. , and Summerville, A. 2005). What we lament most †¦ and why. Character and Social Psychology Bulletin, 31 (9, September), 1273-85. 6. Keen, J. C, and Feldman, K. A. (1998). â€Å"Accentuation effects† of different scholarly offices: An application and investigation of Holland's hypothesis. Research in Higher Education 39: 385-418. 7. Howard, J. A. (2005). For what reason woul d it be a good idea for us to think about understudy desires? In: Miller, T. E. , Bender, B. E. , and Schuh, J. H. ; Associates (eds. ), Promoting Reasonable Expectations: Aligning Student and Institutional Views of the College Experience Jossey-Bass, San Francisco, pp. 10-33.

Friday, August 21, 2020

MIT Central Meetings

MIT Central Meetings Tomorrow, we will mail out the first of four batches of letters announcing the 70 meetings well be doing across the country this fall. We call these Central Meetings (CMs), and between September 6 and October 18, well be crossing the country, between Boston and San Diego, Miami and Seattle, and many places in between (not to mention Puerto Rico and Hawaii). If you have registered for MyMIT, have replied to a letter/email weve sent, or otherwise affirmed your interest in MIT, you will receive an invitation to our meeting in your neck of the woods (havent yet signed up for MyMIT? What are you waiting for?). Even if you dont receive an invitation, youll still be able to RSVP (details forthcoming). Each year, a different member of our staff will visit different areas of the country. In previous years, I have conducted Central Meetings in Providence, St. Louis, Chicago, Minneapolis, Indianapolis, Cincinnati, Columbus, Detroit, Toledo, Grand Rapids, Cleveland, Pittsburgh, Buffalo, York (PA), Philadelphia, South-, Central- and North-Jersey, Manhattan, Queens, Long Island, Northern Virginia, Montgomery County (MD), Wilmington (DE), Greensboro, Coumbia (SC), Atlanta, Jacksonville, Birmingham, Mobile, New Orleans, Seattle, Portland (OR), San Francisco, Silicon Valley, the East Bay (CA), and Sacramento. Wow thats a lot of travel! This year, Ill be doing CMs in Orlando, West Palm Beach, Miami, and Tampa, Florida; and Orange County, Westwood, Pomona, San Diego, San Luis Obispo, and Long Beach, California. It will be my first ever visit to Miami, Tampa, San Diego, and Californias Central Coast, so Im pretty excited. As our Central Meetings draw closer, the blogs and MyMIT will have more details on these events. For now, keep an eye on your mailbox, and hopefully well be in your neighborhood this fall.

Thursday, May 14, 2020

Story of an Hour by Lawrence L. Berkove - 3379 Words

Lawrence L. Berkove (essay date winter 2000) SOURCE: Berkove, Lawrence L. â€Å"Fatal Self-Assertion in Kate Chopins ‘The Story of an Hour.’† American Literary Realism 32, no. 2 (winter 2000): 152-58. [In the following essay, Berkove contends that Chopins narration of â€Å"The Story of an Hour† is ironic rather than straightforward.] Kate Chopins thousand-word short story, â€Å"The Story of an Hour,† has understandably become a favorite selection for collections of short stories as well as for anthologies of American literature. Few other stories say so much in so few words. There has been, moreover, virtual critical agreement on what the story says: its heroine dies, ironically and tragically, just as she has been freed from a constricting†¦show more content†¦A kind intention or a cruel intention made the act seem no less a crime as she looked upon it in that brief moment of illumination. And yet she had loved him—sometimes. Often she had not. What did it matter! What could love, the unsolved mystery, count for in face of this possession of self-assertion which she suddenly recognized as the strongest impulse of her being! â€Å"Free! Body and soul free!† she kept whispering. In these paragraphs, the storys omniscient narrator takes us into Louises mind. However, while the attitudes expressed are definitely Louises there is no textual justification for also ascribing them to the narrator. Further, it would be a mistake to project them onto Chopin, for that would confuse narrator with author, a move that denies Chopin the full range of literary technique, and that would reduce this brilliant and subtle work of fiction to behind-the-scenes sermonizing. It is significant, in the quotations first line, that Louise wishes to â€Å"live for herself.† This has been generally understood to imply that she had hitherto sacrificed herself for her husband; however, there is no evidence for this in the text. Nor is there any evidence that her husband had done her living â€Å"for her,† whatever that might mean. It is an ipse dixit comment, arbitrary, without support, one of several she makes. In the quotations second paragraph, Louise discounts love as secondary to self-assertion. While this is undoubtedly her position, thereShow MoreRelatedSymbolism as Found in Kate Chopins Story of an Hour Essay1532 Words   |  7 Pagesfound in Kate Chopin’s â€Å"Story of an Hour† In Kate Chopin’s â€Å"Story of an Hour† the protagonist, Louise Mallard, is going through a life-changing event that is brought on by the news of the death of her husband, Brently Mallard. During this hour, she is told of her husband’s death, grieves for a short time, discovers that she will now be able to â€Å"live for herself† (16) and is finally able to free herself of the restrictive marriage she has been living in. The end of her last hour comes when she seesRead MoreEssay on Kate Chopins The Story of an Hour911 Words   |  4 Pages Women should be powerful, beautiful and intelligence. Nevertheless, women in the eighteenth century were portrayed as servants did not have any say in anything just like the story of an hour by Kate Chopin, where even in a good marriage you could not do the things you wanted to do. What if their husbands died what would come of them? How would they feel? And the irony of gaining freedom but losing everything? In the eighteenth century, Women were portrayed as powerless beneath the men becauseRead MoreThe Story of an Hour† by Kate Chopin Essay1528 Words   |  7 Pagesâ€Å"The Story of an Hour† by Kate Chopin â€Å"The Story of an Hour† by Kate Chopin is very intriguing, not only because of the emotional change Louise Mallard goes through the hour after her husband’s tragic death but also the way Chopin uses irony in the story. During this analysis of â€Å"The Story of an Hour† we will discuss the summary, plot, setting, tone, theme, point of view, emotions of Louise Mallard and other characters involved in the story. Chopin’s story uses the feelings of a married womanRead MoreThe Story Of An Hour And The Awakening2567 Words   |  11 PagesMorgan Roney Doctor Laura Buchholz April 14, 2015 ENG 112L Final Paper This paper will examine the life of Kate Chopin along with her writing style and theme in The Story of an Hour and The Awakening. Chopin has a unique writing style that shows throughout all of her works. Her works carry similar themes that include: women in search of independence, negative views of marriage, and self-assertion. While reading Chopin’s work, the reader will conclude that Chopin’s writing is very inspiring because

Wednesday, May 6, 2020

New Ideas Into College Expository Essay Topics Never Before Revealed

New Ideas Into College Expository Essay Topics Never Before Revealed The Little-Known Secrets to College Expository Essay Topics The majority of the moment, expository essays are presented by offering a selection of topics and methods to bring up the idea. Suppose your topic is the value of mental wellness care. Picking a topic is a vital issue that partly estimates final success of the job. With our customized essay offer, you can be guaranteed to find any essay help you're looking for. Want to Know More About College Expository Essay Topics? The more specific you're, the simpler it is going to be to prove it in your essay. In various ways, an expository essay is among the simplest essay styles. While it should be clear and concise, it can also be lively and engaging. Pick the one that you liek to compose a great expository essay! Expository essay topics might be selected by means of a student as inquiry. Expository essays offer better comprehension of a specific topic. Writing an expository essay is exactly like writing any normal 5 paragrah essay. It is the same as writing any typical 5-paragrah essay. To start with, you should secure the significance of the expository essay definition and pick the topic you understand well or at least find it interesting to find out more about. Students should match simply the ideal thesis statement to every topic. To start with, it's essential to comprehend what it is about. Here's What I Know About College Expository Essay Topics Very often it becomes tough to choose one particular topic either due to the many ideas in the student's head, or due to their complete absence. Some teachers will specifically state to assess something personal while some don't. You've got no clue where to get started. Don't neglect to think about movies or books you might know that may provide you good ideas. Keep in mind, though you might not be crafting the upcoming great novel, you making an effort to leave a long-lasting impression on the folks evaluating your essay. Otherwise, the consequences could be much more severe. To use descriptive elements in your very own expository writing, to start with consider which elements of your topic have the most emotive potential. If you describe any facet of the WWII, which is among the most popular expository essay examples, you ought to know that people of distinct nations treat some of its events differently. There are several methods about how to compose an expository essay. In the very first reading you wish to receive the overall notion of the essay. Locate the trustworthy information for the essay topic you are likely to work on. After you've chosen one subject from the reach of expository essay topics, it's time to get started writing. The man objective is to explain a specific fact. If you're att empting to compose the way others do, to duplicate their success, you can realize that you are not able to emulate that, only because you get a different manner of writing than they do. When you get a well-formulated topic, it's a half success of your final writing. Knowing and perfecting your personal writing style will be able to help you attain increased success for a writer. A Startling Fact about College Expository Essay Topics Uncovered Generally the toughest facet of developing a descriptive essay is picking the topic. The purpose of any expository writing is to reveal the characteristics of notions indicated in the subject. Thanks to the correct option of presentation style and a thorough understanding of the goals you wish to accomplish in your essay, there are plenty of categories essay themes may be broken into. Brainstorm ideas and decide on the topic that is ready to attract your audience. If you're going to compose an expository essay, be ready to devote much t ime hitting books. In an expository essay, you're attempting to spell out how something works or why you think that it's an excellent idea. Do not permit the fancy words fool you it's very likely that you've already written one without even being aware of it! Additionally, there are times when you truly feel like you don't wish to write something. The second and the third topic sentences could possibly be preceded by means of a transition sentence which is going to be the very last ones in the last paragraphs. Bear in mind that expository essays are intended to explain something instead of give personal opinions on a specific subject or event. Each paragraph ought to be restricted to the exposition of one general idea. Your very first paragraph should also have a crystal clear and defined thesis statement. Whispered College Expository Essay Topics Secrets Essay writing is a difficult business whenever you're at college. It provides a lot of benefits to students in the aca deme. Students lead busy lives and frequently forget about a coming deadline. Why Almost Everything You've Learned About College Expository Essay Topics Is Wrong After all, your essay needs to be a coherent bit of writing, thus a smooth transition can be obligatory. To begin with, it won't enable your readers to get bored from the very start. Consider a book you have read and really enjoyed. An introduction is easily the most significant part your bit of writing. The expository essay is commonly used on exams or as a kind of evaluation since it lends itself to a style that doesn't necessarily need deep levels of research. The ability to give information in various contexts is crucial to effective communication. Explain'' is to express the info on this issue to be able to make it even more understandable to the reader.

Tuesday, May 5, 2020

Family Health Essay Example For Students

Family Health Essay A healthy family – a healthy nation. It is difficult to overestimate the value of human health, as it is by far the most important aspect of life and reason for happiness for almost everyone. The value of health promotion should be seen not only on the level of a single individual but rather on a social scale  and language. Taking into consideration the fact that the most important element of society is the family, the preservation and health promotion is the primary task for its every member. Thus, the issue of improving the health care system should come as a priority for each state. One must not forget that health promotion includes emotional, social, physical, language, and mental well-being. Each of these components should function properly and be well-looked after. Ways of health preservation within the family Nowadays, people encounter diverse health problems and barriers mainly due to poor nutrition, lack of exercise, bad habits, inappropriate language and unreasonable lifestyle choices. There are differing points of view, as far as learning styles for health care. However, one of the most effective measures that help humanity avoid health issues is eluding stress. One`s emotional state is affected by diverse factors of the outside world. External ones include diverse types of environments we are exposed to, such as work, school, university, relationships with other people, and all the challenges a person encounters on a daily basis. Internal factors comprise one`s general health condition, learning styles, emotional well-being, and the amount of sleep. Mental health is of equal importance with the physical one. To preserve it, one should avoid emotional overload and stressful situations. Look on the brighter side of the life. A key to physical health preservation is the right lifestyle and learning styles. It is only us who can make our lives full by taking care of it; it is also us, however, who can ruin it by smoking, alcohol and other bad habits. One of the major components of everyday health care is fresh air. Many people work in the enclosed space and have the huge barriers. Apart from it, we usually commute by car, being practically deprived of fresh air. When possible, take a walk or try to work outdoors. Do it as often as you can. Another undoubtedly important step to health preservation is water. Specialists advise to drink from 6 to 8 glasses per day, in order for one to feel better. In addition, of course, we cannot but mention nutrition as a necessary process in maintaining human life, for good food is the basis of a person`s health. The food we eat is the source of energy that the body later spends on other activities. Consuming more vitamins and minerals will help you stay healthy and good-looking. That is the main rules of the learning styles that lead to the healthy life. Apart from food, one more element that contributes to one`s physical state is a healthy sleep. According to diverse studies, the optimal sleep duration is 7-8 hours. Getting enough sleep is the basis for good health. Another essential part of human physical well-being is a sport. Choose the kind of sport that you like the most and try to do it several times a week, or, if it is not an option, get engaged with morning exercises. According to the researchers, as much as 15-20 minutes of exercise per day can make you healthier and increase your life expectancy. From the differing points of view, one more integral aspect of a healthy lifestyle is the high moral and ethical values of a person. Greater emphasis should be placed upon the formation of an individual`s consciousness. After all, if every person takes to a healthy lifestyle, the whole society will be healthier. .u698afbfa24414fa861cac25f72203c8d , .u698afbfa24414fa861cac25f72203c8d .postImageUrl , .u698afbfa24414fa861cac25f72203c8d .centered-text-area { min-height: 80px; position: relative; } .u698afbfa24414fa861cac25f72203c8d , .u698afbfa24414fa861cac25f72203c8d:hover , .u698afbfa24414fa861cac25f72203c8d:visited , .u698afbfa24414fa861cac25f72203c8d:active { border:0!important; } .u698afbfa24414fa861cac25f72203c8d .clearfix:after { content: ""; display: table; clear: both; } .u698afbfa24414fa861cac25f72203c8d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u698afbfa24414fa861cac25f72203c8d:active , .u698afbfa24414fa861cac25f72203c8d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u698afbfa24414fa861cac25f72203c8d .centered-text-area { width: 100%; position: relative ; } .u698afbfa24414fa861cac25f72203c8d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u698afbfa24414fa861cac25f72203c8d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u698afbfa24414fa861cac25f72203c8d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u698afbfa24414fa861cac25f72203c8d:hover .ctaButton { background-color: #34495E!important; } .u698afbfa24414fa861cac25f72203c8d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u698afbfa24414fa861cac25f72203c8d .u698afbfa24414fa861cac25f72203c8d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u698afbfa24414fa861cac25f72203c8d:after { content: ""; display: block; clear: both; } READ: Honest Abe (Abe Lincoln) EssayTherefore, one must begin to adhere to these health care principles, however simple they might seem. The role of health care workers. Whether it is to the better or to the worse, our health depends not only on ourselves, the way of life we stick to, our cultural beliefs and worldviews, but also on the health care workers in whose hands we are. The health care authorities of each country should work towards improving its citizens` well-being by providing them with high-quality medical services. Qualified health care workers. Doctors and nurses who work with patients must have appropriate patient education. Moreover, they must continuously improve their skills in the field, attending training sessions and seminars, doing internships in other countries, sharing experiences, because it is their hands where we put the most important things – our life and health. Therefore, errors in this occupation are not allowed, for even the smallest one can become fatal. Interactions with the patient. In the modern world, health care workers should be able to find the right approach to all people according to their age, gender, and cultural beliefs and destroy their barriers. After the patient is diagnosed with a disease, his doctor and nurse are supposed to take care of him. To overcome differing points of view, there is a unique bond, a special relationship built between the patient education and the health care workers, the patient and the nurse, which come together into a chain the doctor the nurse the patient. Everyday health care workers and activities are connected with diverse psychological and emotional factors. On the basis of it lies the ability to understand the patient. Everything aforementioned contributes to the development of a special method of patients` treatment that combines the behavior of health care workers, nurses together with possible reactions to it and their manifestations, altogether constituting a distinctive psychological technology. In the course of the illnesses progression, at its separate stages, the knowledge of the communication psychology contributes to solving problems and difficulties connected with the development of the disease, directing the patient and nurses towards the recovery. Appropriate psychological training helps to get to know the patient. Everyone engaged in communication with the ill needs the ability to recognize and register certain phenomena, or even guess of the individual`s state from what he or she failed to mention. The ability to distinguish the factors that affect the nurses’ and patient’s physical well-being significantly facilitates the process. General regularities of the emergence and development of professional relations with their reflection in one`s cultural beliefs help to understand the essence of medical ethics, morality, and patient education. The patient who turns to a doctor for help becomes the object of certain professional influence. We should remember that, from a differing points of view, the doctor and nurses have to deal with the object of the highest complexity a human being. The diversity of factors that determine the beginning, course, and ending of any illness exposes a doctor and nurses to an extremely difficult episodic (cognitive) task, which he must solve as quickly as possible. Not only are people rather complex phenomena, but they are also the most valuable objects of influence, for every person is a unique personality. Therefore, the diversity of relationship between the doctor, the patient, and the nurses is primarily a personal, subjective, hence, social one. The social function of medicine has a certain impact on subjective relationships and is manifested in the moral consciousness as a norm, which requires subjugating the interests of a doctor to those of society through his attitude to a patient and nurses. Health literacy Very few people outside the health care field have a sufficient level of skills and knowledge to understand medical information. Studies and patient education have shown that about 12% of the United States adult population has minimal health literacy and cultural beliefs, and even the basic task of determining the dose of a non-prescribed drug for a child or understanding the text of the drug insert left them absolutely clueless. .u2c88f2e1f8d0951f6ca0981d6c851b14 , .u2c88f2e1f8d0951f6ca0981d6c851b14 .postImageUrl , .u2c88f2e1f8d0951f6ca0981d6c851b14 .centered-text-area { min-height: 80px; position: relative; } .u2c88f2e1f8d0951f6ca0981d6c851b14 , .u2c88f2e1f8d0951f6ca0981d6c851b14:hover , .u2c88f2e1f8d0951f6ca0981d6c851b14:visited , .u2c88f2e1f8d0951f6ca0981d6c851b14:active { border:0!important; } .u2c88f2e1f8d0951f6ca0981d6c851b14 .clearfix:after { content: ""; display: table; clear: both; } .u2c88f2e1f8d0951f6ca0981d6c851b14 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2c88f2e1f8d0951f6ca0981d6c851b14:active , .u2c88f2e1f8d0951f6ca0981d6c851b14:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2c88f2e1f8d0951f6ca0981d6c851b14 .centered-text-area { width: 100%; position: relative ; } .u2c88f2e1f8d0951f6ca0981d6c851b14 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2c88f2e1f8d0951f6ca0981d6c851b14 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2c88f2e1f8d0951f6ca0981d6c851b14 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2c88f2e1f8d0951f6ca0981d6c851b14:hover .ctaButton { background-color: #34495E!important; } .u2c88f2e1f8d0951f6ca0981d6c851b14 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2c88f2e1f8d0951f6ca0981d6c851b14 .u2c88f2e1f8d0951f6ca0981d6c851b14-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2c88f2e1f8d0951f6ca0981d6c851b14:after { content: ""; display: block; clear: both; } READ: Frankensteins: Dont Mess with Mother Natu EssayTherefore, the authorities should provide necessary patient health literacy. There are diverse health promotion strategies to enlighten the citizens in the field of health care, from sharing the publications on interesting and useful medical topics to conducting online seminars in order to improve health literacy. In general, everyone should have some basic knowledge of health promotion, dangerous illnesses and ways to overcome them, and some major drugs for the first medical aid. In addition, people have to know how to provide first medical aid itself and be educated at the health literacy. Health care for everybody. It is important not to forget about the diversity of strata and cultural beliefs of the population, since not every one of us has the opportunity to visit a doctor, to conduct disease-preventing activities, or to buy the necessary medicines. That is paramount to ensure that medical institutions provide a basic complex of medical services and health literacy to anyone in need, regardless of their financial situation, and without demanding unreasonably big payments for it. It is also necessary to create programs able to improve the quality and efficiency of health care, to increase the general physical state of all segments of the population, to strengthen the demographic situation, to create appropriate conditions for establishing healthy lifestyle among the citizens and to handle strong patient education.

Friday, April 3, 2020

Altius Golf free essay sample

Altius Golf is a company leader in golf balls, it has been the market leader of golf balls for a very long time, but because of the global recession, its CEO and its chief marketing officer are trying to develop a new strategy by introducing a ball that is priced more than 40% below the company’s flagship Victor TX line and it would be sold primarily through the â€Å"off-course† channel, keeping it out of the most premium â€Å"on-course† retail outlets. Only two directors viewed the move favorably, agreeing that it was the right strategy to meet the broader growth challenges in the golf industry. The other five weren. t happy at all with the implementation of Elevate, the strategy, voicing concerns that the Elevate strategy would damage the brand, undermine the pricing architecture, and impair margins permanently. One of the main facts to implement a new strategy is to watch out the industry trends. We will write a custom essay sample on Altius Golf or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The most worrying trend for the golf industry, was declining interest in the sport in the U. S. This was reflected in both total golfers, and in degree of engagement, as measured by frequency of play. Also the investment in golf course real estate and development fell over 40% . As total golfers and their spending fell, retail outlets also closed at an alarming rate, with nearly 25% of stores closing in the years immediately following the recession. So the downturn accelerated longer-term trends in golf retailing. Consumer studies showed that high costs, lack of time, and the difficulty of the sport were the leading reasons for not playing golf and the USGA was aware of this negative trends so its efforts were focused on making golf more accesible; based on this two golf balls manufacturers, Primiera and Meridian, demonstrated the potential to make the sport more accessible, especially to new and recreational golfers, that shows that the world in changing so if Altius Golf want to keep up being the markt leader it has to make some moves, one of them is facing its new competitors. Primiera began holding custom ball-fitting sessions around the country and Meridian went one step further in making golf easier and more fun: marketing non-conforming balls with characteristics outside the USGA’s parameters. On the other hand, Evelyn Gracie, CEO of Altius Golf, and and Austin Kai, the chief marketing officer, had to deal with the customer preferences, so to meet those preferences Altius’s made a consumer research. This recent consumer research had been revealing. The brand remained prestigious and nearly all golfers, including those who used other balls, viewed both the brand and the product line positively. the brand perception of competitors, including Bantam, Carlsbad, and Premiera, had improved; Altius’s lead in brand strength had declined modestly, and these facts were followed by other negative signs, the survey suggested that more consumers than before were now open to trying competing golf balls. Based on the survey, Austin thought that Elevate was the best way to secure the company’s longer- term leadership position and Evelyn Gracie believed that ignoring the successful incursions of Altius’ competition was a losing proposition and protecting the company’s market leadership required a new strategy. PROBLEM IDENTIFICATION Main problems that Altius has to deal with: 1. Global recession. The economy is still dealing with the global recession since 2008, so developing a new strategy/product takes also its risks based on the economy problems that we are still facing. Prior to 2008, one out of every two golf balls sold in the U. S. was an Altius ball, and the company had accounted for nearly 60% of industry revenues. Nowadays Altius Golf is still te market leader but the best way to face a enonomic recession is through innovation, introducing a new product would be the answer to deal with this recession. 2. New competitors. Altius Golf has been the market leader for a long time but new competitors like Meridian and Primiera are taking over. To face this new competitors Altius must make a move implementing a new strategy, building a competitive advantage over its competitors. Although its still the market leader on golf balls, the world is constantly changing so it must make a move. 3. Customers. The company segmented current Altius consumers into three categories by a customer research: loyalists, enthusiasts, and brand agnostics. The survey suggested that more consumers than before were now open to trying competing golf balls; specifically, there were significantly more â€Å"agnostics† than before. Based on the survey: AGNOSTICS: medium high to very high trying a new Brand. (17%) Casual and/or infrequent golfer More likely to be a beginner Price-sensitive and likely to purchase on promotion ENTHUSIASTS: medium to high trying a new Brand. (15%) Moderate frequency golfer Includes both beginners and experienced players, but likely to be â€Å"serious† (e. g. taking lessons, practicing at driving range) Interested in â€Å"best† equipment technology, but moderate price sensitivity 4. Price. Altiu? s prices are much higher compared to its competitors, and based on the recent survey that it has made only one group of customers are not price sensitive. To face this problems Altius Golf should lower its prices or introduce a new product with a lower price to meet the expectations of those customers. CASE ANALYSIS Golf is a multi-billion dollar industry that is showing a growth in popularity due to media attention on rising young stars of the sport. Many different golf products are needed and sold to the millions of consumers who play this sport annually. Because of the large market which exist, there is strong competition between equipment makers to get their products sold. Of the equipment that is needed to play a round of golf, clubs and balls are the most essential. More notably is the fact that clubs have a longer useable life than golf balls. New golf balls may be needed every time a golfer goes to the course to play a round. This is because balls get lost or scuffed during play. The high sales turnover which exists with golf balls makes this product attractive to sports equipment producers. Altius Golf may be the clear leader in the baseball market despite the fact that there has been a decline in the amount of golfers and a drop in sales following a financial meltdown. Altius Golf still maintained its good position in the market by introducing generations of higher level, top quality golf balls that allow their clients to copy professional golf players. The business suffered a loss because of competition who had been cutting the prices down and the Chief Executive Officer really wants to introduce a fresh program called Elevate to foster another generation of golfers. With the introduction of Elevate, Altius Golf will introduce a ball that’s smoother and better to drive for long distances and provide it at a cost 40% below the business’s flagship product. Elevate will undoubtedly be available through â€Å"off the course† channels such as for example golf specialty stores and big box retailers rather than â€Å"on the course† professional shops where in fact Altius Golf sells its products and services. The board of directors is divided on whether to go with this decision or against it. Only two of them support this decision, the others think that the Elevate strategy would damage the brand, undermine the pricing architecture, and impair margins permanently. Altius Golf can outperform rivals only if it can established a difference that it can preserve, with the Elevate strategy Altius would meet those expectations, like delivering greater value to its customers with its main product Victor TX, the flagship premium line would still be offered in two versions, one that maximized distance and one that emphasized â€Å"feel† around the greens with a suggested retail price of $48 per dozen; or creating comparable value at a lower price with Victor, the mid-range line, that would come in two versions, maximizing either distance or control, and had a suggested retail price of $39 per dozen or introducing a new product, Elevate, the new value line would come in four versions: for fast, medium, and slow swing speeds, as well as a non-conforming offering. These would have a suggested price of $27 per dozen. So should Altius make a move and introduce Elevate? In my opinion I would definitely say yes, the world is constantly changing and if you don? t change with it you would get stuck, even though if you are the market leader, innovation means building a competitive advantage over Altius competitors, that would mean transforming its main weaks into strengths, its threats into opportunities. With Elevate, Altius would deliver its main products to its loyal customers, which will keep buying the Victor TX as they are not price sensitive; to the moderate golfers and beginners, which would buy Victor and Elevate, both are moderate or infrequent golfers, so they wont be willing to spend a lot of money in golf balls, and instead they could buy Victor and Elevate. Altius golf, using its recognized brand name would definitely increase sales, because the loyal customers will keep on buying them and the other two groups of customers would buy its golf balls because its prices are much lower and Altius is the best manufacturer of golf balls, so that would attract them even though they are willing to try new brands, Altius Golf is the market leader.

Sunday, March 8, 2020

Coca Cola Case Essay Example

Coca Cola Case Essay Example Coca Cola Case Essay Coca Cola Case Essay About Coca Cola Coca Cola sells over 400 brands in over 312 countries 90 billion servings of coke are consumed each day Coca Cola is a multinational company (MNC) it operates in more than one country across the world It is bottled in 200 countries Multi national companies MNCs also have many other characteristics : Huge Profits Well known brands Large numbers of employees Headquarters mainly in MEDCs Why is Coca Cola located in India? Manufacturing the product in the country you sell it has many advantages : The cost of labour is a lot lower in India which mearns higher profits It reduces transport costs hich also mearns higher profits Legislations on working conditions, workers rights , health and safety and the environment are less strict in India . India offer initiatives such as low tax to try and get Coca Cola to invest in their country so this also raises profits Both India and Coca Cola benefit from the investment It widens the market so there are more consumers which increases profit Weaknesses of Coca Cola in India Lack of knowledge about Indian culture in detail Lack of marketing expertise in the Indian conditions Hazardous by products and health issues ? Facing issues with water exploitation and resource exploitation all over the world Difference in management styles Indian tendency to avoid foreign products Strengths of Coca Cola in India Reputed brand Global brand recognition Bottling system Technological advancement Efficient management system Good marketing knowledge Growlng Inalan market The problems with Coca Cola Social Coca Cola has been linked to many different health problems , all of which have been thoroughly investigated yet Coca Cola arent willing to do anything about it. Phosphoric Acid in Coca-Cola and D iet Coke has been shown to destroy bones by contributing to osteoporosis and destroying teeth. Aspartames neurological side effects include blurred vision, headaches, seizures and more Over consuming can lead to death as did a 31 year old woman Natasha Harris who drank 2. 6 litres on average a day. These Health risks lead to obesity which is on the rise . Obesity leads to other health problems such as liver failure and Diabetes Colombia Pan-American Beverages (Panamco), Coca-Colas main bottler in Latin America, has been criticized for its relationship with unions. In Colombia, it has been alleged that the bottling company hired paramilitary mercenaries to assassinate union leaders. These charges have resulted in several court cases and boycott actions against The Coca-Cola Company. To date, there have been a total of 179 major human rights violations of Coca-Colas workers, including 9 murders. Family members of union activists have been abducted and tortured. Union members have been fired for attending union meetings. The company has pressured workers to resign their union membership and contractual rights, and fired workers who refused to do so. Environmental In a number of districts of India, Coca Cola and its subsidiaries are accused of creating severe water shortages for the community by extracting large quantities of water for their factories, affecting both the quantity and quality of water Protests against the Coco Cola factories have taken place in a number of districts including: MehdiganJ near the holy city of Varanasi; Kala Dera, near Jaipur, RaJistan; Thane district in Maharashtra; and Sivaganga in Tamil Nadu. Ground water exploitation case in Kerala In 1999, the Hindustan Coca-Cola Beverages Private Limited, a subsidiary of the Atlanta based Coca-Cola company, established a plant in Plachimada, in the Palakkad district of Kerala, southern India. Coca Cola drew around 510,000 litres of water each day from boreholes and open wells. For every 3. 75 litres of water used by the plant, it produced one litre of product and a large amount of waste water. This is an extremely large amount of water to be wasting especially wnen clean water Is very rare In most communltles In Kerala.ews. php

Friday, February 21, 2020

The foundational topic of economics, demand and supply Term Paper

The foundational topic of economics, demand and supply - Term Paper Example This paper also looks at other topics related to demand and supply in great details like Elasticities, Equilibrium situations and shifts in demand and supply. It should be remembered that purpose of this paper is purely academic and most of the research done is secondary in nature. The market can be defined as an institution or mechanism that brings together buyers and sellers of a particular goods, services or resources in order to determine a price and set equilibrium at the point where the plans of buyer meet the plans of the sellers. From the above point, it is very clear that market equilibrium occurs at price or a point where the buyers are willing to buy a particular quantity of goods at a going market price and similarly sellers are willing to sell the same quantity of the goods at the same price. In simple words, market equilibrium is related to demand and supply. In order to understand the equilibrium situation in detail, let’s first look at the meaning of the terms, demand and supply.

Wednesday, February 5, 2020

Coming of age in Mississippi by Moody Anne Essay

Coming of age in Mississippi by Moody Anne - Essay Example The book four significant sections that it has been subdivided into. On the initial part of the book, the author reminisces on her childhood and the early years of her life. She spent this phase of her life in the rural parts of Mississippi. Her parents were sharecroppers and despite the fact that they were working from sun-up to sun-down, there still did not seem to have enough money to provide for food and other necessities like clothing for their children. According to Moody, they were living in a shack, but like all the other shacks in the plantation, they did not have any electricity or any indoor plumbing. Necessities which only the house of the owner had. She talked about George Lee who was tasked with babysitting while her parents were working in the fields, and also dwelled on how much he resented it, and vented out his frustrations by beating up the girls. One day, he was trying to scare the girls with the matches and accidentally burned the shack. He did not own up to this mischief and her father beat her up for it, thinking that she was to blame. However, her father eventually had an affair with another black woman and abandoned their family. She started working everyday after-school as well as on the weekends to compensate for the loss of income from her father's desertion. Moody talked about how they had moved to from one house to another for the next six years. Her mother was working two jobs; a waitress for a black people's cafe and a maid for white families. She talked about how their family was hungry all the time. They were only eating bread and beans most of the time, and some table scraps given by her mother's employers. Despite their family's desperate circumstances, Moody was doing really well in school. Most of the people who employed her as a domestic helper were generally nice and she has kept at this kind of work up until her senior year in high school. The only employer she had any real problem with was Mrs. Durke, which in her narra tion, appeared to be a nasty woman who was a racist. Mrs. Durke was apparently antagonized by Moody's closeness with her son, which resulted to her accusing Moody's younger brother of stealing, and Moody herself quitting the job because of it. Moody became quite popular with the male populace, both in school and in her community. She talked about how she was outgrowing her school dresses and worn jeans that were becoming too tight but which her family did not have the means to replace. Her popularity was such that she even got elected as the homecoming queen which seems to be a happy highlight in her youth. Her mother took pains of buying her a beautiful gown which made the occasion even more special. Her mother remarried and eventually had four more children. Her stepfather's family seemed snotty, based on Moody's narration, and looked down on their family because of their darker skin. However, she enjoyed being in their new residence, particularly the church which she described as having more class than her old church. She got into quite a lot of arguments with her mother, because her mother was insisting that she goes to the old poorer church. She was awakened to some pretty harsh realities when she heard about Emmett Till, who was 14 years of age and was murdered brutally for supposedly whistling at a white woman. She became very conscious of the racial inequality around her. As a younger child, she tried hard to understand the differences between the races, and has

Monday, January 27, 2020

Business plan for PARAMOUNT SENIOR CARE SERVICES

Business plan for PARAMOUNT SENIOR CARE SERVICES Paramount Senior Care Services Inc. (Paramount) is a new home health care company in its start up stages. It will offer in-home care services to patients and clients from Halton-Peel region of the province of Ontario, Canada. Our value proposition is to offer quality, personalized, customized care, support and assistance to seniors and families to help them maintain their independence at the comfort of their own homes at reasonable cost. Paramount has a unique competitive advantage; it is offering a one-stop-shop home care service for senior: skilled home health care, companionship; cleaning and housekeeping services; home repair, renovation and maintenance at reasonable price. Paramount is providing the senior and families the benefits of living in an assisted facility in the comfort of their own homes. There is an expected growth in the demand of health care in Canada over the next 30 years, largely due to unprecedented growth in the number of seniors. According to Statistics Canada there will be a 30% increase in Canadas senior population annually from 2006 to 2016 or 4.3M to 9.0M respectively. The population based in Canada is aging, including residents of Halton-Peel Region, and more of the seniors opting to stay in their own homes as long as possible. Even after their hospitalization for example, they rather recuperate at home rather than proceeding to a nursing home or rehabilitation clinic. At the rate of 57% growth of senior population in Halton-Peel region from 1996 to 2016 as projected by Statistics Canada, the senior population aged 65 to 85+ in the region for the next five years will be from 222,921 to 242,459; trend is growing by 30% annually in succeeding years. Paramount customer base will be through referrals from physicians, social workers, other health care profess ionals and community care facilities in the region. There is a strong competition in the market, however, Paramount will position itself as unique one-stop-shop home care service for seniors with competent, caring caregivers and professional management. Our companys business model includes several revenue streams from services we offer such as skilled care-nursing care, physical therapy, speech therapy or occupational therapy; companionship; housekeeping; and home repair, renovation and maintenance. In the home care business, the terms of payment for services rendered usually takes up to 30 days. In this regard, Paramount is looking for additional funding to support the cash flow for the initial operation, in the form of a 5-year loan in the amount of $50,000 at the prevailing interest rate. The company will not take up any further loans, as it plans to support the growth through its cash flow. Company Overview Paramount Senior Care Services Inc. is a start-up company in its initial year of operation. Our company will be located in Mississauga. It will offer in-home care services to patients and clients, who prefer to be assisted and taken care of in the comfort of their own homes, from Halton and Peel District region which includes the cities of Mississauga, Brampton, Caledon, Milton, Oakville, Halton Hills Burlington. Offering: Skilled Care- Nursing, Physical Therapist, Occupational Therapist, Speech Therapist Personal Support Care Companionship Housekeeping Home Repair, Renovation and Maintenance Value Proposition Our value proposition is to offer quality, personalized, customized care, support and assistance to seniors and families to help them maintain their independence at the comfort of their own homes at reasonable cost. Mission Statement Paramount Senior Care Services strives to offer superior and reasonably priced home health care to individual and families in Halton-Peel Region providing with competent, reliable health care and professional management. Company Ownership Paramount Senior Care Services Inc. is a limited liability partnership owned and operated by: Severina Saliva-Parayaoan Arlyn Gardon, RN Ben Dimaano Business Model Our company have several revenue streams from services it offers that includes income from skilled care, companionship, personal support and services, housekeeping and companionship, and other special services in home repair, renovation, maintenance and security services as outlined in the diagram below. PARAMOUNT SENIOR CARE SERVICES INC. Business Model Profit Key Personnel /Resource Cost/Expenses Revenue Streams Customer Segments Strategic Goals Objectives Key Strategic Areas of Focus Year 1 Year 2 Year 3 Sales Revenue 10% annual growth 10% annual growth 10% annual growth Profit before Interest Taxes 40% of sales 40% sales 40% of sales Net Profit At least 20% of sales At least 20% of sales At least 20% of sales Geographic coverage- # of locations Focus in Halton-Peel Region Expand nationwide thru franchising the companys business in Edmonton and B.C. Expand internationally- US East coast and the Islands of Bermuda Customer satisfaction At least 80% customer retention At least 80% customer retention At least 80% customer retention Service Overview Paramount Care Services Inc. offers excellent home health care services such as skilled nursing care, nursing aide, speech therapy, physical therapy, or personal support services; companionship: personal hygiene, meals preparation, housekeeping, laundry, transportation and shopping. We also provide home repair, renovation, security and maintenance to upgrade home facilities adaptable to seniors changing lifestyle and physical mobility. The following are the list of services and its features. All aims to benefit the seniors and family with peace of mind, convenience and assurance of excellent personal health care and care of property- providing the benefits of assisted living facility in the comfort of their own homes. Skilled Care features: Nursing Care Physical Therapy Speech Therapy Occupational Therapy Personal Support Care features: Assist in personal hygiene and grooming Morning Care/Bedtime Care Catheter care Etc. Companionship features: Companionship on travel Respite care while in the hospital or at home Meals preparation Grocery shopping Medical appointment Beauty Salon or Barbers appointment Engage in interactive activities Pet Care Etc. Housekeeping features: Cleaning inside the house Cleaning windows Laundry, etc. Home Repair, Renovation and Maintenance features: Toilet and bathroom renovation Installation of handrails in bathrooms or stairs Plumbing Electrical Carpentry Gardening and Lawn Maintenance Snow removal Country Analysis- PEST PEST Analysis- Canada Establishing a senior home care business in a democratic country like Canada is projected to be successful. Canada has a strong and stable economy where seniors are protected and covered with health care insurance and benefits, and labor laws pertaining caregivers and health care professionals are in place to support the growing and changing needs of the countrys demographics, supported with highly advanced technological infrastructure with a general hospital in every major city and good route accessibility. Political and Legal Factors Democratic country Health insurance for seniors are mandatory and well-established Laws and regulations supporting and encouraging seniors home care health services Labor laws and immigration laws encouraging caregiver programs Economic Factors Strong, stable economy Senior citizens are provided with health care benefits and allowances Growing population of seniors at the rate of 30% annual growth rate Increase in demand in seniors home health care services Growth in immigration particularly in health care profession Socio-Cultural Factors Seniors in Canada are usually taken care of caregivers other than family members Family members are usually busy with careers and can afford to hire caregivers for elderly members of the family rather than to give up their work Seniors prefer to stay in the comfort of their own homes as long as there will be proper caregiver to assist Technological Factors Highly technological infrastructure with very good access to telecommunications including telephone, internet, etc. Service Business-Industry Analysis To summarize the industry analysis using Porters Five Forces: Barriers to Entry is low, considering home care services are considered as home-based business threats of new entrants is high. Suppliers Power is low, although nurses and health-care related professionals are in demand there are more people who are also getting qualifications in health care as second career as well as qualified new immigrants coming to the country. Buyers Power is high, considering there are many choices referrals and recommendation from key partners is highly important. Threat of Substitute is high, as there are many alternative service providers in the market. Competition/Rivalry is high, existing large private companies are dominating the market plus the presence of major franchise companies. Due to the increasing demand and growth of the industry, senior home care business is still consider to be an attractive industry even though the rivalry is high. Marketing Plan Market Analysis Summary There is an expected growth in the demand of health care in Canada over the next 30 years, largely due to unprecedented growth in the number of seniors. The forecasted numbers are below*. Year Number of Seniors Population Share Ratio of Seniors 2006 4.3 million 13.3% 1 in 7 people 2016 5.7 million 16.6% 1 in 6 people 2026 7.7 million 21.4% 1 in 5 people 2036 9.0 million 24.5% 1 in 4 people * Statistics Canada, CANSIM, Table 052-0004 and Catalogue no. 91-520-X. 2005. Based on the above information, there will be a 30% increase in senior population annually from 2006 to 2016. The consumer base for Paramount Senior Care Services Inc will be patients referred by social workers, physicians, health care facilities and other health care professionals as well as satisfied clients and their families. The majority of these patients will be covered by OHIP with a smaller portion being shouldered by the patients and/or families. Market Segmentation The population based in Canada is aging, including residents of Halton and Peel Region, and more of the seniors opting to stay in their own homes as long as possible. Even after their hospitalization for example, they rather recuperate from home than proceeding to a nursing home or rehabilitation clinic. Population Estimates and Projections by CSD for Halton-Peel Region, 2001-2016 Census Subdivision 1996 Population 2001 Population 2006 Population 2011 Population 2016 Population Peel Mississauga 563,000 613,000 653,000 676,000 694,000 Brampton 277,600 321,000 382,000 445,000 510,000 Caledon 41,200 49,000 58,000 67,000 76,000 Total 881,800 983,000 1,093,000 1,188,000 1,280,000 Halton Oakville 132,300 146,300 161,300 184,900 214,900 Burlington 141,100 154,800 164,300 172,200 178,900 Milton 33,100 37,100 58,000 71,000 84,200 Halton Hills 43,700 49,000 54,800 60,000 65,000 Total 350,200 338200 438,400 488,100 543,000 Grand Total 1,232,000 1,321,200 1,531,400 1,676,100 1,823,000 From 1996 to 2016, Halton-Peel regions population is projected to experience a growth rate of over 50%, compared to a provincial average of approximately 25%, as per Ontario Ministry of Health and Long-Term care Provincial Health Planning Database in 2001. Population in Halton-Peel Region, by Age and Sex, 2000 (Ontario Ministry of Health and Long-Term care Provincial Health Planning Database in 2001) Halton Region Peel Region Target Market Segment- Trends and Growth Based on the above data, at the rate of 57% growth of population from 1996 to 2016 as projected by Statistics Canada, the senior population aged 65 to 85+ in Halton-Peel region for the next five years will be as follows: Year Halton Region Estimated Population Peel Region Estimated Population Estimated Total Population Projected Senior Population (65 and above) (13.3% of Total) 2011 488,100 1,188,000 1,676,100 222,921 2012 497,862 1,211,760 1,709,622 227,380 2013 507,819 1,235,995 1,643,814 231,927 2014 517,976 1,260,715 1,778,691 236,566 2015 528,335 1,285,929 1,814,265 241,297 2016 543,000 1,280,000 1,823,000 242,459 The total size of the market representing projected senior population in the Halton and Peel region is 222,921 in 2011 to 242,459 in 2016; and expected to increase by 30% in the succeeding years. Out of the total market size, Paramount Senior Care Services, Inc target market share for the first three years of operation is 0.12%, 0.13%, and 0.14% or 276, 303 and 333 patients/clients respectively, at 10% sales annual growth as illustrated in the table below. Year Projected Senior Population (65 and above) (13.3% of Total) Target Market Share in % Target Number of Clients/Patients/day (year) Growth Rate 2011 222,921 1st-2012 227,380 0.12% 23 (276) 10% 2nd-2013 231,927 0.15% 25 (303) 10% 3rd-2014 236,566 0.20% 27.5 (333) 10% Our primary market segment includes those seniors 65 years old and above who require health care services or companionship by home health nursing staff or personal support workers. As well as, individuals who have suffered stroke, and other physical ailments resulting to personal injury requiring rehabilitation care, respite care, speech therapy, physical therapy, or care management from skilled nurse or therapist or personal support worker in their own homes. These patients and their families may also require other home services such as meals preparation, cleaning, housekeeping, transportation and shopping as well as home repairs, renovation, including property and lawn maintenance, home security and emergency alarm. Target Market Segment Strategy Initially, our company will focus on those market segments that require only home-based services where our services are mostly needed. This will greatly decrease overhead, since additional office or facilities will not be required. In the long term, maybe after five years of successful operation opening of an assisted living facility will be an option. Competition and Buying Patterns The following are key factors considered by the consumer and healthcare professionals when referring home health care services: Trust in the reputation of the service provider Reliability and timely delivery of services Quality of services by the service provider Price comparative to other providers Competitive Analysis Key Factors Paramount Care Services Home Instead (Private) Nurses Next Door (Private) Guardian Angel Care (Private) Public sector-i.e. Red Cross, Victorian Order of Nurses,etc Strength One-Stop-Shop care for seniors Franchise proven business and strong support Franchise proven business and strong support Hospice, palliative end of life care Community services and link with government/ Hospitals Weakness New company with no strong clients base yet Categorize as more expensive in the industry Categorize as more expensive in the industry Lack of personalize care Limited to health care service only (no cleaning/ housekeeping) Unique Selling Proposition One-Stop-Shop care for seniors Patented CAREgiver program Guaranteed nurses just next door of the clients Specialized in hospice, palliative end of life care Community service supported by the government Trust in the professional reputation Medium-as we are a start-up company High-due to brand image High-due to brand image High-due to number of years in the business High- due to established and proven organization and community service Reliability High-24/7 service High-24/7 service High-24/7 service High-24/7 service High-24/7 service Quality of Services High- regulated by law High- regulated by law High- regulated by law High- regulated by law High-regulated by law Price Lower than franchise competitors Expensive Expensive Competitive As per OHIP Notes: The table above shows a strong competition in the home health care industry. However, Paramount Senior Care Services Inc is positioning itself as health care company providing affordable rates for seniors and families having a limited budget which represents a majority of seniors in the target market areas with our unique offering of one-stop-shop services for seniors. Competitive Advantage Paramount Senior Care Services Inc. is a newly set up business that has a unique competitive advantage offering a one-stop-shop for senior care: home health care and companionship; cleaning housekeeping services; home repair, renovation and maintenance at reasonable price. Paramount Senior Care Services is providing the senior and families the benefits of living in an assisted facility in the comfort of their own homes. Strategy and Implementation Summary Paramount Senior Care Services Inc. will initially focus on Halton and Peel District within the province of Ontario, Canada. Within this geographical area we will target on senior home care program. Within this area we have two target markets: the individual client, and the regional physicians, hospitals and other health care facilities and insurance companies. Marketing Strategy Product/Services Our primary focus is home health care services to seniors. We will provide seniors a One-Stop-Shop in all their home health care services need; it will provide convenience for seniors and their families. Pricing Strategy Our company pricing system will be set according to OHIP and other private insurance regulations, and is reasonable and competitive. We will do so by developing a contracted service from health-care staff on hourly, daily or weekly basis and only limited full-time employees as full-time staff. Distribution Strategy Our company will focus in the Halton-Peel Region where the projected growth of seniors is higher than the national average. Our company will build strategic alliance with health care facilities in the region primarily Trillium Hospital in Mississauga, Credit Valley hospital, and the new general hospital in Milton as well as community centers and health care practitioners in the region. Promotion Strategy Marketing our company as a service-oriented business requires establishing a good reputation for expert care and superior quality service. It starts with our existing contacts currently in positions to make recommendations and referrals to us, and we will continue with our efforts to network, integrate with the community health care professionals in the region. We will participate in community events in the region to build contacts and generate more referrals. We will create marketing communications and promotion materials in a business, professional manner, as well as our marketing tools such as flyers, brochures, business cards and advertisements. Sales Strategy Our patients and their families, as well as referring physicians and healthcare professional must be satisfied with our service, as we sell superior care, 24/7 availability, reliability and good relationships. Growth in service industry often resulted to loss of quality control that causes client dissatisfaction, increase in complaints and eventually loss of customers. In this regard we will constantly focus on superior quality of service. Sales Forecast The companys projected annual sales for the first three years of operation are as follows based on the assumption: Using conservative estimates Assuming to acquire a share of only 0.12% to 0.13% of target market An average of six hours service per client An average rate of $25/hour Target growth rate of 10% annually Sales Forecast Year 1 Year 2 Year 3 Sales Target Market Size 227,380 231,927 236,566 Target Market Share 0.12% 0.13% 0.14% No. of Patients or Clients 23 25 28 Ave. Hours/Patient/Day 8 8 8 Total Service Hours/Day 184 200 220 Ave. Rate/Hour $25.00 $25.00 $25.00 Total Sales/Day $4,600.00 $5,000.00 $5,500.00 Total Sales/Month $92,000.00 $100,000.00 $110,000.00 Total Sales/Year 100% $1,104,000.00 $1,200,000.00 $1,320,000.00 Direct Cost of Sales at 6% of Sales 6% $ 66,240.00 $ 72,000.00 $ 79,200.00 Gross Profit 94% $ 1,037,760.00 $ 1,128,000.00 $ 1,240,800.00 Geographic Expansion Plan Year 1- Halton Peel Region in the Province of Ontario, Canada Year 2- To expand operation nation-wide by second year of operation by expanding in British Columbia and Edmonton. Year 3- To expand operation internationally by third year of operation; to start in the United States by entering New York City in US East Coast; and the Islands of Bermuda in the Atlantic. Operations Day-to-day Operations Office Location: Main office in Mississauga with sub-office in Milton Office hours: 8:30 am- 5:30 pm Mondays-Saturdays at the main office location in Mississauga. Operating hours: 24/7 on call in case of appointment schedule, clients visit or emergency. There will be an assigned manager to handle calls during out-of-office hours on rotation basis. Client call and visit schedule. Staff and sub-contracted parties work schedule and assignment making sure clients/patients will be attended as required. Office Requirements Telephone 4-in-1 printer, copier, fax and scanner machine Computer for office use Office table and chairs Office supplies- stationary, etc, Legal Compliance Business license and registration Incorporation Taxes Bond, security and liability insurance Legal documentations CPA retainer Health Compliance Accreditation and certification from government agencies Certification and qualification of staff and skilled professionals Management Information System QuickBooks software program for accounting, finance and payroll recording and management Company website Internet connection and email Data Base Management Customer Relationship Management Communications Brochures Print ads Presentation folders for clients and partners in health care Medical Supplies Equipments Basic supplies in handling patients such as clinical gloves and masks Risk Management There are several identified potential risks in home health care industry, our company have identified some of them and have established mitigation plan to manage the risk accordingly as described in the table below. Potential Risks Mitigation Plan Injury, accidents and/or death Loss/theft on clients property Internal breach of security (i.e. credit card use, unauthorized use of data by employees or third parties) Health care recording process quality control management in place to prove proper care or negligence Bond and insurance coverage Liability waiver Background check on staff and sub-contractors/partners is mandatory Bond and security liability insurance Liability waiver Organization policies and procedures in handling documentations must be in order Data encryption Electronic form and signature Offsite storage Management and Organization Summary Paramount Senior Care, Inc. initial management team will consist of a Managing Director, a Case Manager, a Maintenance Manager, six employees, and contracted caregivers and housekeepers, a contracted agency to fulfill the need for Physical Therapists, Occupational Therapists, and Speech Therapists. Initially, all managers will also provide direct service. Severina Saliva-Parayaoan has a Bachelors Degree in Business Administration major in Accounting and currently finishing a post-graduate certificate in Global Business Management. She has over ten years experience in business development, management and administration. She will provide all administrative direction and will perform most of the administrative functions with assistance from the Administrative Assistant. She will also supervise housekeeping service. Arlyn Guardon is a registered nurse and has experience as a Skilled Nurse and Care Manager for a Home Health Agency will be the Case Manager. She will also provide direct nursing services during the initial stages of the business, as well as supervising the nursing and caregiver staff. As the need for the service providers grows, both managers will assume primary roles in management and will delegate direct service to employees. Ben Dimaano is a licensed home technician in Ontario and has over 10 years of experience in home repairs, renovation and maintenance. He will be the Maintenance Manager responsible for the HRRM Department. Organizational Chart Personnel Plan Assumptions: Owners will not receive salaries rather it will be in the form of a draw. Number of full-time employees will be kept to a minimum, any increase in labour requirements will be fulfilled through contracting. 10% annual increase in cost of living allowance for the full-time employees. Managing Director- This full-time position will be held by Severina Saliva-Parayaoan. As owner compensation will be made in the form of a draw. Case Manager- this part-time position will be held by Arlyn Gardon. As owner compensation will be made in the form of a draw. Maintenance Manager- this part-time position will be held by Ben Dimaano. As owner compensation will be made in the form of a draw. Administrative Assistant (1)- this full time position is based on 40-hours per week reimbursed at $12.00 per hour, with benefits assume at 30% of total payroll. Skilled Nurse (1) this full-time position will be paid $22.00 per hour for direct service hours, with benefits assume at 30% of total payroll. Personal Support Workers (12)- This full-time position will be paid for $12.00 per hour for direct service hours, with cost of benefits assume at 30% of total payroll. Housekeepers (10)- This position will be paid for $10.25 per hour for direct service hours with cost of benefits assume at 30% of total payroll. Physical therapist/Occupational Therapist/Speech Therapist- these positions will be contracted at a rate of $30.00 per hours. There will be no benefits attached to these positions as they are contracted on a fee-for-service reimbursement only. Personnel Plan Year 1 Year 2 Year 3 Managing Director $ $ $ Case Manager $ $ $ Maintenance Manager Administrative Assistant $ 29,952 $ 32,947 $ 36,241.92 1-Skilled Nurse $ 54,912 $ 60,403 $ 66,443.52 12-Personal Support Worker $ 359,424 $ 395,366 $ 434,903.04 10-Housekeeper/Companion $ 255,840 $ 281,424 $ 309,566.40 Total People 23 23 23 Total Payroll $ 700,128 $ 770,164 $ 847,178 Personnel Summary Position Admin Assistant Skilled Nurse Personal Support Worker Housekeeper Qualification College Graduate At least one year experience Registered and license in Ontario At least 3 years of experience Certified in Ontario At least 2 years of experience Secondary School graduate At least one year of experience Type of employment Full time Full Time Full Time Full time Salary +Benefits $29,952 $54,912 $29,952 $21,320 No. of Positions 1 1 12 10 VIII. Start-up Capital Requirements The following is the summary of the start up costs which includes: Business Development Rental Expenses Office Equipment Nursing Supplies Start-up Capital Requirements Business Development Attorney Fees- Setting up a limited company $ 1,000.00 Business Licence $ 200.00 Medisoft Billing Program $ 5,000.00 Professional Liability Insurance $ 3,000.00 *Assuming 25% down of $12,000.00 Workmans Compensation Insurance Deposit $ 500.00 Premises and content Insurance Deposit

Sunday, January 19, 2020

What is Cancer :: essays research papers

What is Cancer The article entitled â€Å"What Is Cancer?† from the American Cancer Society’s web site discussed how cancer forms and effects people in different ways depending on what type of cancer they have. It also mentioned how cancers are treated and ways to prevent cancer.   Ã‚  Ã‚  Ã‚  Ã‚  Cancer forms from the uncontrolled growth of abnormal cells in the body. When we are born we all have normal cells that continually grow until adulthood. We also have abnormal cells that are in our body. As we reach adulthood our normal body cells stop dividing for growth purposes and only divide to replace dead or damaged cells. The abnormal cells in our body continue to divide even into adulthood and form cancerous cells. Most cancers develop into tumors while others flow throughout the body via the body’s bloodstream. An example of this is leukemia.   Ã‚  Ã‚  Ã‚  Ã‚  Not all tumors that are created in the body by the abnormal cells become cancerous however. Some tumors called benign tumors are not cancerous and will not affect the body in as harmful ways as cancerous tumors would. Benign tumors are still dangerous however there size can be harmful to the body by growing in places that they are not needed and putting pressure on other parts of the body.   Ã‚  Ã‚  Ã‚  Ã‚  All types of cancer are different and respond to different types of treatment. Different cancers also have different rates of growth. These different rates of growth are what cause different cancers to be more harmful than others. Cancer is the second leading killer in the United States. Over half of men and one third of women will develop cancer in their lifetimes. Millions of people are now living with cancer because of new treatments that have become available through extensive research.

Saturday, January 11, 2020

Medical Technology profession Essay

1. Among the past presidents of PAMET, who do you think has the greatest contribution in Medical Technology profession? Why do you think so? The first president, Mr. Charlemagne Tamondong, I think has the greatest contribution in the field of Medical Technology. Mr. Tamondong has proven that without his achievements as the first PAMET president, the association would never be as it is as now. He had worked for the medical technologist’s name to be accepted by the public. I believe that he had done these achievements against many obstacles. With his courage, he had made it. He had given honor to the medical technologists. One thing that also admired me of him was his success in working for the House Bill No. 7682. Mr. Tamondong had initiated the Republic Act No. 00557 that medical technologists depend on until now. He is the root of all the achievements of all the PAMET presidents after him until now. And as a future Registered Medical Technologist, I have a great respect of all his works and achievements for the Medical Technology profession. 2. If you are going to become the PAMET President, how are you going to serve the organization? What is/are the issue/s you are going to resolve? What are your plans? Answer: It would be a great opportunity for me to become a PAMET President. It sounds impossible to be achieved by me but when fate gives me the chance to be as a president, my plans would accord for the medical technology students and most especially for the registered medical technologists. Many students majoring the Medical Technology course wanted to achieve in the chosen fields in their respective schools. My plan for the students would be a workshop held in their school. This workshop would be participated by registered medical technologists who are also members of the association. This in result would inspire the students to pursue the course. On the other side, I have visions for the registered medical technologists. There are many medical technology students nowadays. The most likely to happen after 2-3 years would be lack of job of many registered medical technologists. To prevent this to happen, I would be looking for funding for more laboratories to activate thus, aiding the loss of job opportunities of medical technologists and for faster and accurate results for the different laboratory tests.

Friday, January 3, 2020

The Effects Of Renewable Energy On Our Environment

Today, Australian’s are beginning to recognise the dangers that are associated with fossil fuels. Fossil fuels are substances such as coal that are formed within the earth. (Origin Energy, 2015). At present the fossil fuel coal, is supplying 73% of Australia’s energy (Origin Energy , 2015) manly due to its excessive availability, however due to its toxic emissions has made Australia on of the highest green house gas contributors in the world. Renewable energy is sourced from products that can be replenished and are more sustainable for our environment. With Australia’s increasing demand for electricity there are debates that we should be moving towards renewable energy to cut down our annual emissions as well as cut costs on electricity. There are many types of renewable energies that are becoming available in Australia, including solar, tidal, geothermal, wind, nuclear and many more. 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